Your ads worked. Then you scaled. Then everything broke.

I've managed $100M+ in Facebook ad spend. I see this exact pattern every week. And I know how to fix it.

• Why your CAC swings 40% week to week, and the account structure that stabilizes it

• The metrics that predict an ad is dying 48 hours before your CPA spikes

• How to know if an ad will die in 3 days or run for 3 years, before you spend money testing it