Your ads are profitable. So why are you afraid to scale them?
Get the free weekly email on the decisions behind real Facebook ad accounts: when to increase the budget, what to test next, and when to leave a winning ad alone.
“I learned more in one hour with Jared than I learned from my previous agency who spent $5 million on Facebook ads for my brand.” — Josh M., client
Free. One email a week. Unsubscribe anytime.
A look inside two accounts.
E-commerce
Nearly 9× the ad spend.
$20,124 to $178,678 a month. August purchase ROAS: 3.08, above the client’s target.
See the account breakdown
January → August 2026
Metric
Jan
Aug
Ad spend
$20,124
$178,678
Purchase value
$68,286
$551,173
ROAS
3.39
3.08
What changed: They’d been turning ads on and off without a consistent way to test or scale. We put budgets at the ad-set level, tested five ads per ad set and managed each set by its results. Consistent testing. Fewer changes.
Client names are hidden. Tap a screenshot to view the full-size original.
826 more tracked calls on $101,432 less monthly ad spend.
See the account breakdown
January → August 2026
Metric
Jan
Aug
Ad spend
$485,245
$383,813
Tracked calls
4,155
4,981
Cost per call
$116.79
$77.06
What changed: More structure in testing and account management, with fewer frequent changes. By August, spend was down 21%, calls were up 20%, and the cost per tracked call was 34% lower.
Client names are hidden. Tap a screenshot to view the full-size original.
January 1–31, 2026 ↗
August 1–31, 2026 ↗
