Know what to fix before you spend more on ads.

Get Jared Richards’ free weekly breakdowns of rising ad costs, creative fatigue and stalled scaling—so you know what to check and what to test next.

Written by Jared Richards · 13+ years on Meta · $100M+ in ad spend managed

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A simple place to start

Before you change the ads, find the leak.

A higher cost per customer tells you something changed. It does not tell you what to fix.

Start with reach costs. Are you paying more to reach the same number of people?
Check the response. Are fewer people clicking—or are clicks holding steady?
Look after the click. Are visitors still becoming leads or customers?

Find where performance changed. Then choose the next test. That’s the approach behind the newsletter.

"Scaled a coaching program from $800K to $2.8M/month using the same frameworks I break down in this newsletter."

Jared Richards

$100M+

Ad Spend Managed

13+

Years on Platform

6 yrs

Own Money First